Elizabeth replied to the topic How do I increase my Twitter followers? in the forum Social Media 2 months, 3 weeks ago
Here are some tips to increase twitter followers:
1. Post great content
2. Write a professional bio
3. Use hashtags
4. Place a Facebook/Twitter/Instagram logo on your blog
5. Engage with others on the social platforms
6. Make sure your content is shareable
7. Reshare other people’s content
8. Reach out to influencers
9. Stay active
10. Follow other users
Elizabeth replied to the topic How one company can motivate their employees? in the forum Scaling Business 3 months ago
The most important factor that the manager controls are his relationship with each employee. The second most important factor in a manager’s ability to motivate employees is to create a work environment and organizational culture that encourages employee motivation and engagement.
This work culture consists of an environment in which employees…[Read more]
Elizabeth replied to the topic How would you suggest to connect with the right person in business? in the forum Running Business Profitably 3 months, 1 week ago
Hey, I’ll just you following points to gain trust on the people you work with!
1. Imagine that every person you know has a sign around his neck that says “Make me feel important”.
2. Look for a common interest. People want others to be like them
3. Do not work from a screenplay. Try to eliminate the memorised tone in favour of a more natural…[Read more]
Elizabeth replied to the topic Best Practices to optimise a landing page? in the forum Landing Pages 3 months, 3 weeks ago
If you want to boost the conversion rate of your landing page, keep your landing page simple and get rid of all the visual clutter. Let customers see your offer/ CTA button very clearly. You can also try A/B Testing different headlines on your landing pages.
Elizabeth replied to the topic Google Analytics Or KISSmetrics in the forum Analytics 4 months ago
I prefer using Kissmetrics over Google Analytics. Here are the reasons:
1. Kissmetrics keep track of people, unlike Google Analytics that shows you just page views.
2. Kissmetrics provide you with better activity report.
Elizabeth replied to the topic Difference Between Organic Search vs Paid Search in the forum SEO 4 months, 3 weeks ago
Organic search is all about unpaid and based on natural ranking determined by Google algorithms and can optimize by various SEO practices. Opposite, In paid search you have to pay to google to display your site on a search engine when users do a search specific keywords and phrases, All you have to pay to google either for clicks or view of your…[Read more]
Elizabeth replied to the topic The Role of Social Media in Digital Marketing Strategy in the forum Social Media 7 months, 3 weeks ago
Presence in social media helps you to gain brand loyalty by direct approaching to users and by solving their complaints.
1. Social Media helps you to manage business reputation and helps you to interact directly with end users.
2. It helps you to build up and maintain the relationship with your customers and also helps you to understand the…[Read more]
Elizabeth replied to the topic How to Start an Online Retail Business with low Investment? in the forum New Business Ideas 8 months ago
There are basically the four basic steps to begin any online retail business from ground level either you don’t have money or knowledge to start a business.
1. In starting a business, Everyone needs to set up a brick and mortar store for the proper business modal but online you don’t need to worry about physical planning only you have to make the…[Read more]
Elizabeth replied to the topic Which is better : SEO or PPC? in the forum SEO 8 months, 1 week ago
Both are a great ways to boost traffic to your website. PPC is a paid medium to drive traffic to your website while SEO is getting your website to the top of the search engines to increase its visibility and further generating traffic. It may take time to reach the top of the search engines, but the free, targeted traffic which you will get will…[Read more]
Elizabeth replied to the topic SCALING A BUSINESS in the forum Scaling Business 8 months, 2 weeks ago
Scaling up a business means taking a current business to the next level. This means that business are now able to handle a growing amount of work or sales in a capable and cost-effective manner.
Business growth and scaling a business are two different terms. Business growth means increasing revenue and increasing resources at the same time while…[Read more]
Elizabeth replied to the topic Insurance Companies for small Business in the forum General Business Discussion 8 months, 2 weeks ago
Types of Insurance your business need:
1. Property Insurance- Cover all assets owned by your business in the time of destruction or damage due to things like fire and other.
2. If you need to temporarily close your business due to a fire or other hazards, the business interruption insurance will cover your loss of earnings until you are back in…[Read more]
Elizabeth replied to the topic Challenges to starting a business in the forum New Business Ideas 8 months, 3 weeks ago
Assembling a Business Team
Raising Capital for your Business
Finding the Right Business Location
Finding Good Employees
Finding Good Customers
Dealing with Competition
Unforeseen Business Challenges and Expenses
Keeping Up With Industrial Changes and Trends
Taking the company public
Elizabeth started the topic Advantages of Outsourcing for business in the forum General Business Discussion 8 months, 4 weeks ago
What exactly is outsourcing and what are the benefits of having an offshore partner do the work for you?
Elizabeth replied to the topic How important is content in Digital marketing? in the forum Content Marketing 9 months ago
Todays’ customers study the products and services online before making a decision. Let’s take an example of buying a car. For this, customers study different cars, compare prices, and features, before ever setting foot in a dealership.
Now a days, people have a strong resistance about the hard sell, they don’t like being sold. They want to be e…[Read more]
Elizabeth replied to the topic Thinking of starting my own business. in the forum Starting Business 9 months, 1 week ago
Hello Nina, hope you are doing well. Since, you haven’t mentioned your current location, i would not be able to tell accurately what can work well there. The only advice for you at this point of time is that take the time, analyze the market and identify a business that has good scope in today’s and tomorrow’s markets.
Elizabeth replied to the topic How Does Google AdWords Work? in the forum Pay Per Click 10 months ago
The key to how Google AdWords works is the Quality Score. Quality Score is generally how well an ad group, keywords, ad, and landing page relate to what a person is searching for, and how likely someone is to click on the ad.
Ad Rank = Quality Score * Bid
Elizabeth replied to the topic Steps to choose keywords for adwords in the forum Pay Per Click 10 months ago
Tips to choose keywords for adwords:
Understand what makes a good keyword or phrase
Think like your customers
Be specific and targeted
Use Google’s keyword tool to get ideas
Understand keyword matching options – Broad match, Phrase match, Exact match
Remove “negative” keywords
Elizabeth replied to the topic Quality Score in Google AdWords in the forum Pay Per Click 10 months ago
It is the estimation of the quality of ads, keywords and landing page. A higher quality score can lead to lower prices and better positions it is reported on 1 to 10 scale format.
Elizabeth replied to the topic Google Adwords vs Twitter vs Facebook Ads in the forum Social Media 10 months, 2 weeks ago
You can try both facebook ads as well as google ads to promote your e-commerce website. They both will do pretty well. You can also try remarketing via both Facebook ads and Google AdWords. It’s a great option to engage customers to try your product. The only difference in remarketing via both these mediums is that on Facebook people will see your…[Read more]
Elizabeth replied to the topic CPC or CPM in the forum Pay Per Click 1 year ago
Hey, we can’t exactly tell which one works best for you. Because what works best for one type of business may not go well with other. You have to do split test to find out which one is better in terms of ROI for your business type.
Just create two identical ad sets with same target audience, one with CPC and other with CPM and see which one g…[Read more]