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    Elizabeth replied to the topic Google Analytics Or KISSmetrics in the forum Group logo of AnalyticsAnalytics 5 days, 19 hours ago

    I prefer using Kissmetrics over Google Analytics. Here are the reasons:

    1. Kissmetrics keep track of people, unlike Google Analytics that shows you just page views.

    2. Kissmetrics provide you with better activity report.

     

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    Elizabeth replied to the topic Difference Between Organic Search vs Paid Search in the forum Group logo of SEOSEO 3 weeks, 1 day ago

    Organic search is all about unpaid and based on natural ranking determined by Google algorithms and can optimize by various SEO practices. Opposite, In paid search you have to pay to google to display your site on a search engine when users do a search specific keywords and phrases, All you have to pay to google either for clicks or view of your…[Read more]

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    Elizabeth replied to the topic The Role of Social Media in Digital Marketing Strategy in the forum Group logo of Social MediaSocial Media 3 months, 3 weeks ago

    Presence in social media helps you to gain brand loyalty by direct approaching to users and by solving their complaints.
    1. Social Media helps you to manage business reputation and helps you to interact directly with end users.
    2. It helps you to build up and maintain the relationship with your customers and also helps you to understand the…[Read more]

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    Elizabeth replied to the topic How to Start an Online Retail Business with low Investment? in the forum New Business Ideas 3 months, 4 weeks ago

    There are basically the four basic steps to begin any online retail business from ground level either you don’t have money or knowledge to start a business.
    1. In starting a business, Everyone needs to set up a brick and mortar store for the proper business modal but online you don’t need to worry about physical planning only you have to make the…[Read more]

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    Elizabeth replied to the topic Which is better : SEO or PPC? in the forum Group logo of SEOSEO 4 months ago

    Both are a great ways to boost traffic to your website. PPC is a paid medium to drive traffic to your website while SEO is getting your website to the top of the search engines to increase its visibility and further generating traffic. It may take time to reach the top of the search engines, but the free, targeted traffic which you will get will…[Read more]

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    Elizabeth replied to the topic SCALING A BUSINESS in the forum Scaling Business 4 months, 1 week ago

    Scaling up a business means taking a current business to the next level. This means that business are now able to handle a growing amount of work or sales in a capable and cost-effective manner.

    Business growth and scaling a business are two different terms. Business growth means increasing revenue and increasing resources at the same time while…[Read more]

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    Elizabeth replied to the topic Insurance Companies for small Business in the forum General Business Discussion 4 months, 2 weeks ago

    Types of Insurance your business need:
    1. Property Insurance- Cover all assets owned by your business in the time of destruction or damage due to things like fire and other.
    2. If you need to temporarily close your business due to a fire or other hazards, the business interruption insurance will cover your loss of earnings until you are back in…[Read more]

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    Elizabeth replied to the topic Challenges to starting a business in the forum New Business Ideas 4 months, 3 weeks ago

    Assembling a Business Team

    Raising Capital for your Business

    Finding the Right Business Location

    Finding Good Employees

    Finding Good Customers

    Dealing with Competition

    Unforeseen Business Challenges and Expenses

    Keeping Up With Industrial Changes and Trends

    Taking the company public

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    Elizabeth started the topic Advantages of Outsourcing for business in the forum General Business Discussion 4 months, 4 weeks ago

    What exactly is outsourcing and what are the benefits of having an offshore partner do the work for you?

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    Elizabeth replied to the topic How important is content in Digital marketing? in the forum Group logo of Content MarketingContent Marketing 5 months ago

    Todays’ customers study the products and services online before making a decision. Let’s take an example of buying a car. For this, customers study different cars, compare prices, and features, before ever setting foot in a dealership.

    Now a days, people have a strong resistance about the hard sell, they don’t like being sold. They want to be e…[Read more]

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    Elizabeth replied to the topic Thinking of starting my own business. in the forum Starting Business 5 months, 1 week ago

    Hello Nina, hope you are doing well. Since, you haven’t mentioned your current location, i would not be able to tell accurately what can work well there. The only advice for you at this point of time is that take the time, analyze the market and identify a business that has good scope in today’s and tomorrow’s markets.

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    Elizabeth replied to the topic How Does Google AdWords Work? in the forum Group logo of Pay Per ClickPay Per Click 6 months ago

    The key to how Google AdWords works is the Quality Score. Quality Score is generally how well an ad group, keywords, ad, and landing page relate to what a person is searching for, and how likely someone is to click on the ad.
    Ad Rank = Quality Score * Bid

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    Elizabeth replied to the topic Steps to choose keywords for adwords in the forum Group logo of Pay Per ClickPay Per Click 6 months ago

    Tips to choose keywords for adwords:
    Understand what makes a good keyword or phrase
    Think like your customers
    Be specific and targeted
    Use Google’s keyword tool to get ideas
    Understand keyword matching options – Broad match, Phrase match, Exact match
    Remove “negative” keywords

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    Elizabeth replied to the topic Quality Score in Google AdWords in the forum Group logo of Pay Per ClickPay Per Click 6 months ago

    It is the estimation of the quality of ads, keywords and landing page. A higher quality score can lead to lower prices and better positions it is reported on 1 to 10 scale format.

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    Elizabeth replied to the topic Google Adwords vs Twitter vs Facebook Ads in the forum Group logo of Social MediaSocial Media 6 months, 2 weeks ago

    You can try both facebook ads as well as google ads to promote your e-commerce website. They both will do pretty well. You can also try remarketing via both Facebook ads and Google AdWords. It’s a great option to engage customers to try your product. The only difference in remarketing via both these mediums is that on Facebook people will see your…[Read more]

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    Elizabeth replied to the topic CPC or CPM in the forum Group logo of Pay Per ClickPay Per Click 8 months, 3 weeks ago

    Hey, we can’t exactly tell which one works best for you. Because what works best for one type of business may not go well with other. You have to do split test to find out which one is better in terms of ROI for your business type.
    Just create two identical ad sets with same target audience, one with CPC and other with CPM and see which one g…[Read more]

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    Elizabeth replied to the topic How to get to the top place for PPC ad? in the forum Group logo of Pay Per ClickPay Per Click 8 months, 3 weeks ago

    The single most important factor in deciding ad position is Quality Score. As the name says it all, quality score means the overall quality of your ad and higher the Quality Score, the “better” the ad is. Better quality ads are more likely to be relevant and helpful to searchers and for this reason, they are more considered by Google.

     

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    Elizabeth replied to the topic Things to consider before expanding business in the forum Scaling Business 9 months ago

    Hey, the decision to expand the business must be taken after consideration of different factors, including the financial, logistical, and even your mental readiness to deal with it. The advice is you should only expand your business when there are untapped opportunities that can benefit your business or there is a niche which you want to capture…[Read more]

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    Elizabeth replied to the topic Ways to scale the business in the forum Scaling Business 9 months, 1 week ago

    Hey, first of all, you have to find ways to automate your process. Because if you take a hands-on approach to your business, it becomes very difficult for you to think about scaling operations as part of scaling your business.

    It would be better if you outsource some of your business processes. The other party will have staff and resources which…[Read more]

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    Elizabeth started the topic How to find the quality score of ppc ads? in the forum Group logo of Pay Per ClickPay Per Click 9 months, 1 week ago

    Hey, I want to place my ads high in the google search engine and I also know that to get to the top of Google, your ads must have the good quality score. Is there any way by which I can find the quality score of my ads?

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