When was the last time you planned an actual content marketing strategy for your business website? Even if you are writing blogs and uploading them, are you aware of the parameters one needs to set for better rankings of your blog?
Why do we write a blog anyway?
A blog is something which is mainly in the written format aiming to be either a narrative story or an informative blogspot. It can be a direct connection to the reader or totally relatable, this is one of the main benefits of starting a blog. This connection allows you to interact and share ideas with other like-minded people. It also allows you to build trust with your readers. Having the trust and loyalty of your targeted readers also opens up the door to building better rankings from your blog.
- Understand your audience
Before you start to write your first blog post, have a clear understanding of your target audience/readers. What do they want to know about? What will resonate with them? Or maybe how will your blog relate to them? This is where creating your buyer personas comes in handy. Consider what you know about your ‘Buyer Personas’ and their interests while you’re coming up with the topic for your blog post.
- Create your blog domain
Next, you’ll need a place to host this and every other blog post you write. This requires choosing a Content Management System (CMS) and a website domain hosting service.
Sign Up With a Content Management System
A CMS helps you create a website domain where you’ll publish your blog. The CMS platforms available for you to sign up for can manage domains, where you create your website where you create a webpage that connects with an existing website.
- Understand your audience
Your blog’s theme determines the central focus of the story or narrative. Themes express the intended lesson, conclusion, message, or point of view of the author and keep the writer on point. Once you have your blog domain set up, customize the appearance of your blog to reflect the theme of the content you plan on creating.
Are you writing about sustainability and the environment? Green might be a color to keep in mind when designing the look and feel of your blog, as green is often associated with sustainability.
Two things to include right away are:
This can be your name or your business’s logo, either one helping to remind your readers who or what is publishing this content. How heavily you want to brand this blog, with your main brand, is up to you.
You might already have an “About” blurb describing yourself or your business. Your blog’s “About” section is an extension of this higher-level statement. Think of it as your blog’s mission statement, which serves to support your company’s goals.
- Identify your first blog post’s topic
Before you even write anything, you need to pick a topic for your blog post. The topic can be pretty general to start with. Then, as you do your research, you can expand the topic to discuss how to fix a leaky faucet based on the various causes of a faucet leak.
- Come up with a working title
Then you might come up with a few different working titles — in other words, iterations or different ways of approaching that topic to help you focus your writing. For example, you might decide to narrow your topic to “Tools for Fixing Leaky Faucets” or “Common Causes of Leaky Faucets.” A working title is specific and will guide your post so you can start writing.
- Write an intro (and make it captivating)
First, grab the reader’s attention. If you lose the reader in the first few paragraphs, they will stop reading start scrolling down. You can do this in several ways: tell a story or a joke, be empathetic, or grip the reader with an interesting fact or reality. Then describe the purpose of the post and explain how it will address a problem the reader may be having. This will give the reader a reason to keep reading and make it relatable. Give them a connection to how it will help them improve their lives.