The Role of Social Media in Digital Marketing Strategy
What is the Role of Social Media in Digital Marketing Strategy? How does it benefit your business in generating revenue?
Presence in social media helps you to gain brand loyalty by direct approaching to users and by solving their complaints.
1. Social Media helps you to manage business reputation and helps you to interact directly with end users.
2. It helps you to build up and maintain the relationship with your customers and also helps you to understand the customer’s interest by observing their comments.
Social networks have become one of the best ways for companies to reach and interact with their target audience. Business owners who currently do not use social networks for businesses may miss a great opportunity to reach new potential customers and grow their businesses.
According to Research, 80% of consumers use social networks and, for many users, visiting their favorite social networks has become part of their daily routine. In fact, about 75% of Facebook users will visit the site at least once a day. This represents an excellent commercial opportunity for brands to use social networks for companies and increase their commitment to their target audience.
Benefits of Social Media in Digital Marketing:
1. You can see the personal and near target market
Through social networks, reading status and tweets, we can learn about people’s daily events, so we can also plan our strategy accordingly.
2. It will bring you more sales
When you stay in the customer phase, you can get a target audience for your product to sell.
3. It’s free
Social networking sites are totally free. There is no cost to register. You can create your profile, update the status and let the world think.
4. Increased brand recognition
Social networking sites are the voice and content of the company. Social networks make your life easier and more accessible.
5. Social networks are a research tool
The customer who needs to know the brand well must first know each other. And this makes it necessary to be active in social networks to help your brand to be well defined. The more active your brand is, the more you will earn your values. Usually, a socially active brand is put on top.
“Earlier social media was an only medium of friendship network or share own images on different platforms but now social media becomes a business platform where social media help share our business information to worldwide.
The best thing to share business information in social media that you can target your audience and you can make the client which is more active in social media. That’s why Instagram and Twitter marketing is a great platform to interact with the client and one of the top advantage I believe is that social media accounts have more loyalty that means we can trust those persons who are more active in social media.
The best part of social media is everyone can access and very cost effective rather than other platforms. “
A social media strategy defines how your organization will use social media to achieve its communications aims and the supporting platform and tools it will use to achieve this. At a basic level it’s a simple statement of intent, outlining the goals and measurable objectives for using social media, and the target outcomes you want to achieve. It does this in the context of the overall business and comms plan so that social media isn’t in a silo but working in parallel with other channels. It isn’t a detailed plan of action – you’ll also need a plan but without a clear strategy, how do you prioritize the activities for a plan? Think strategy first, plan second.
These days Social Media Marketing is growing rapidly. It helps in strengthening the marketing strategies and to better communicate with the consumers and create awareness. It also helps in maintaining the goodwill of a company, acquiring new customers is easy through the use of social media which leads to increased turnovers. It is one of the best mediums to maintain a relationship with the customers and observe the competitors activities.