CPC or CPM
Hey, Is it better to pay per click or per impression on Facebook advertising?
Hey, we can’t exactly tell which one works best for you. Because what works best for one type of business may not go well with other. You have to do split test to find out which one is better in terms of ROI for your business type.
Just create two identical ad sets with same target audience, one with CPC and other with CPM and see which one gives you the higher ROI.
Hey, CPC and CPM, both are good in its own context. In CPC, you get charged when someone clicks your ad while in CPM, you get charged when 1,000 impressions of your ads are shown. According to me, if you are more confident about your conversion then your ad, you should go for CPC and if you are sure that your ad will bring clicks but not sure of conversions, go for CPM.
Hello Daniel. I would suggest you to do A/B Testing. It would be the best option at start. When you try both CPC and CPM simultaneously, you will get to know which one is working for your business. And then you can continue with that type for your further campaigns.