Conversion rate in Google Adwords
How to improve conversion rates in Google AdWords?
By creating ads that match properly with keywords and create tightly themed ad groups, you can target users to the campaign that helps in conversions.
We can improve conversion rates on our website using only 3 steps-
1. Firstly, improve website landing page
2. Build trust in the website
3. Make most of your existing traffic.
1. Track Your Conversions
2. Keep Testing (A/B Split Testing)
3. Align Ad Copy with Landing Pages
4. Improve Your Click Through Rate (CTR)
5. Capitalize the Title in Ad Copy
6. Use Negative Keywords
Your conversion rates at AdWords is your success rate at persuading consumers to cllick on your ads and carry out a perticular action such as rpoduct purchase.
1) Establish which conversions you are tracking
2) Optimize your landing page
3) Eye-catching visual content
4) Quality Responsive Page Experiences
One of the best ways to increase the conversion rates in Google AdWords is by doing A/B testing. To enhance your conversion rate, you need to keep testing different element on your website, especially on your landing page. Testing different element on your landing page are known as A/B testing. In A/B testing, there are two variants of a webpage shown to the same group of people.
The conversions are then tracked and the webpage that has a better engagement or conversion rate is then used for the rest of the campaign. Different elements that are tested include background color, images, font style, call-to-action buttons, form fields, copy, etc. The landing page’s design influences the campaign’s conversion rate. Therefore, test different elements on your landing page to identify the ones that have a good conversion rate. When you’ve completed one element, move on to the next.
For example, if you have figured out that “image A” is performing better than “image B”, then select the first image for the rest of your campaign. The next element that you may test can be the color or the copy of the landing page.