What are the steps that should be carried out to ensure customer satisfaction?
- I would suggest you to understand the customer & make them feel special
- Commit whole heartily & try to make loyal customers
- Measure your success on customer satisfaction
- Send birthday cards and greeting gifts
- Reward your consumers or clients
1) Know how you should survey your customers – the right way
2) Keep an eye on what customers say about you on social media
3) Keep measuring customer satisfaction
Understand your customers:
Make them feel special: Specialized service can go a long way in keeping customers loyal. If you manage to win over a customer’s heart in a manner that’s irreplaceable elsewhere (like throwing in a free pickup for car servicing), it’s more likely they’ll return despite a lower cost elsewhere. It costs less than you think and lowering churn rate can reap unimaginable profits in future.
Provide a familiar experience:
People like seeing familiar faces. In a physical store, having employees that know the customer’s name and preferences differentiates you from competitors. In the cyber world, having seasoned employees who know about your company inside and out allows them to provide customers with a higher level of service when help is needed.
To build strong customer relations and earn their loyalty it’s important to ensure that customers remain satisfied. For this you are required to do the following:
1. Target and acquire the right type of customer.
2. Deliver quality customer support.
3. Deliver goods on time.
4. Personalisation and Customisation.
5. Providing better incentives than competitors.
6. Provide efficient post-sale services and support system.
- Make them feel special: Specialized service can go a long way in keeping customers loyal. If you manage to win over a customer’s heart in a manner that’s irreplaceable elsewhere (like throwing in a free pickup for car servicing), it’s more likely they’ll return despite a lower cost elsewhere. It costs less than you think and lowering churn rate can reap unimaginable profits in future.
- Provide a familiar experience: People like to see familiar faces. In a physical shop, having staff who understand the customer’s name and preferences makes you different from your rivals. In the cyber globe, having experienced staff who know about your business inside and outside enables them to provide clients with a greater level of service when they need assistance.
- Create a prevalent enemy: Most supporters of one product hate another. Especially when they are highly comparable, but not precisely the same thing. For instance, during the Halloween of 2013, Pepsi and Coke. Pepsi came up with a smart ad, but Coke supporters responded with even more smart marketing.
Here are a few tips that we recommend for both customer satisfaction and ensuring loyalty amongst your customer base.
1. Understand your customers
If you can’t give your fans a reason to rally together, give them a cause to rally against. As the saying goes, “the enemy of my enemy is my friend”. Once you’ve understood what makes loyal customers tick and you’re determined to convert your normal consumers into raving fans, here’s what you need to do.
2. Commit wholeheartedly
This is extremely useful when it comes to helping individual employees see their value and their impact on the entire company.
3. Measure Success
Measuring success is important because it lets you know if your current strategy is working. Although success can come slowly and a strategy that works, for now, won’t always work forever, periodic measures can help a business identify problems before they exacerbate into crises.
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