• July 14, 2019 at 1:18 pm

    How can communities and social networks help in improving brand equity.

  • July 28, 2019 at 5:03 pm

    The widespread adoption of social media by consumers and brands has changed the brand/audience relationship drastically. A brand’s online presence, particularly their social presence, can be an asset that builds brand equity, adding value to the consumer and the brand.

  • July 28, 2019 at 5:06 pm

    A brand’s online presence, particularly their social presence, can be an asset that builds brand equity, adding value to the consumer and the brand.