When starting a new business, the list of tasks to be completed seems endless. One of them is to decide how you want to present your brand to potential customers.
Your logo and colors
Most of the time, you will first think of a logo. You may want to have only one icon / image as a logo. You may want your logo to be your name in an elegant font. You can use your logos in different ways, using different styles for different purposes.
Since a logo is usually the first point of appeal for brand identity, you always run the risk of choosing your colors before thinking about what is best for your industry while standing out from your competition. That’s why we design most modern logos to allow you to use them all in black or reversed in white. This method gives you the power to put your logo on brilliant and striking images, helping your brand tell a story.
So remember, the logo should not govern the colors of your brand. Think about your colors. If you are in a hurry to get a logo, leave it black until you have done your research. If you have an existing business with a colorful logo that does not work, do not be afraid to change brands into colors that suit you better.
I always need inspiration. What else can I try?
As mentioned earlier, your brand must tell your customers a story about your business. An image can help. This buzzword “aesthetic” often appears on social media such as Instagram, because of the visual aspect of the platform. Try to look at other brands in your industry and those in your industry to find out what story they are trying to tell you. Do their images have a color theme?
You can also consult Design Seeds. This site allows you to browse images via themes and colors. These images then have “selected” colors to create a color scheme. Also useful if you plan to redecorate your workspace!
- This topic was modified 1 month ago by Ryan Parker.
Before starting your company, think about lots of logo design, colour logo, business schedule and much more. It is the basic things which can not ignore anyone. You used to be in your brand name. Also, your concern with the graphic designer or business experts.
My favourite colour is Blue… I use this colour for future work when I get lucky.
Building a new brand image/colour is an exciting time. Whether you’re a freelancer, an entrepreneur, or a new start-up – choosing your awesome #brandcolors is important as well as really special! To think of the best colour, you must:
- Know your focus
- Think psychologically
- Don’t be afraid to experiment
- Analyze your competition
- Create a mood board
- Having a clear idea about what your brand’s goals are and how you want your target audience to feel will help you hone in on the most impressive colors to choose for your brand.
- If you want someone to be excited or energetic while browsing your website, consider bold colors like red, yellow or orange. Or, for a calming effect try pastels, or nature inspired blues and greens.
- It’s a known truth that different colors can have very different impacts on consumers. Make sure you experiment with at least three options to ensure you find a powerful color palette that is most relevant to your brand.
Having a clear concept of what the objectives of your brand are and how you want your target audience to feel will assist you to hone your choice for your brand in the most convincing colours. It’s a recognized reality that distinct colours can affect customers very differently. Make sure you experiment with at least three choices to make sure you discover the most appropriate colour palette for your brand. Consider bold colours such as red, yellow or orange if you want someone to be excited or vigorous while browsing your website. Or attempt pastels or nature influenced by blues and greens for a calming impact.
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