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Video Marketing is essential for Business!
Digital Marketing SEO
Emma Wilson
December 20, 2018
0
video marketing

Video marketing has been gaining prominence in digital marketing these days. According to a source, 81% of companies use video for marketing purposes in 2018 as compared to 63% in 2017.

Everyone wants only one thing online that is video marketing. All looks at it, enjoy it and want more of it. Content marketing has been shifted to video streaming. This trend will continue in the future too. All companies and corporations have already started going this way by creating their same profiles to showcase their brand with the help of video marketing.

If your brand is inactive for some time then you can make video marketing to bring your back to life that will help. If anyone is looking for an online marketing strategy that is going to be fascinating, yet useful, then It is the best way to go.

There are are many reasons business need to use video marketing such as-

1. Video boost sales and conversions

If we add a video on website landing page then it can increase conversions by 80%. Studies tell that 73% of audience watch video to know about a service or product after bought it. If images or pictures can boost engagement then imagine what moving pictures can do to your business.

2. Google love videos

Videos can increase spent the time duration by users on the website and longer exposure creates trust which indicates Google that the website has the best content. If you have a video on your website then you are around 51 times more likely to show up first on a search engine.

3. Video building trust

Build trust must be a target. Trust is the foundation of conversions and sales. The new trending demands a focus on action, not only content, not traffic in your target people who are extending your content.

The video does it all. YouTubers have created a more important figure to social media to promote any brand. So if you are really serious for content marketing then you should also be serious for video too. 57% of users tell that online videos gave more confidence to buy online.

4. Video appeals to mobile users

In this world, 90% of users watch the videos on their phone and user like to watch video on go, and mobile phone users are growing and video audience keeps getting more, it surely is a great opportunity.

5. Video Marketing Explains all things

98% users watch an explainer video to learn more about a service or product that’s why 42% of services and businesses use video marketing and 83% businesses said that index page video was more effective in the decision making process.

There are many social media platforms that we should focus when this comes to videos, including social media platform sites. 22% viewers watch the view on Snapchat, 22% watches on twitter site and 24% people see the video on Instagram and 32% of viewers see the video on YouTube and other 49% of viewers watch videos on Facebook.

This is one of the main reasons that your videos need to be posted on many types of social media network platforms. It is a good way that our audiences are available to connect with you easily and remember the details that we are giving in that video.


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Google will be redirecting old Search Console Reports to New Ones.
Digital Marketing SEO
Emma Wilson
December 20, 2018
0

Search Engine Google said it makes some report changes in old Google search console. It has been a replacement in the new version of Google search console. Google told that most of these reports will get new search console. An old version of Google search console will be excessive into a new one. Although such reports like links to your website, manual action, site index status, mobile usability as well as analytics will lead to parallel to the updated Google Search Console. This performance report replaces actually Google search analytics.

What are the new changing?

This Google Search analytics report will be redirected into a performance report. it will take a short time to learn how to use this.

Connect a website or webpage to Google search console

Firstly, We open a Google search console link and create properties in Google search console for all website properties then we need to verify the property ownership.

Using new Google Search Console makes better life for SEOs

You can see that performance section will be similar to the old Google Search Console. it provides information about queries brought Google users to your website and shows most important landing page as well as details or information. Now Google has been decided coverage section into 4 different parts. These are-

  • Bug pages
  • Valid
  • Valid with warnings
  • URL is not indexed in Google that is Excluded

Why should we care about this new update?

We need to learn more about new Google search console to use a new search console report or any other changes on the daily basis and begin using new Google search console report over the old one. Otherwise, Google said that you should be able to get the information you want from new Google search console reports. This will take a small time duration to learn how to use new Google search console.

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Scope of SEO | Career as a SEO Expert
SEO
Nikhil Sharma
January 29, 2018
0
Unleash Opportunities

The most beautiful thing is when your career and passion come together. Career is not a job, it is a lifelong learning, which can only be successful if it aligns with your interests. So it is wise to explore your options before choosing one.

As the digital industry has taken a hike in the last decade, SEO is now a recognized career in all parts of the world. A whole lot bunch of websites is out there spending money to establish their online presence. This self-defines the Scope of SEO and gives you a rough idea of the possibilities you can explore as an SEO Expert.

WHAT IS SEO?

Well before telling you about the pros and cons of SEO. It is important to understand what you are getting into.

SEO Stands for Search Engine Optimization  – SEO is as much art as science and is responsible for growing digital visibility of your content on various search engines. In simple words, it is to optimize your digital content so that search engines like Google, Yahoo, Bing rank your webpage for certain keywords.

The science part of SEO covers the tech end side of websites. Don’t panic just yet, you don’t have to be a coder to be an SEO Expert but a decent knowledge of HTML, CSS, Design and how the websites run would be of great help if you plan on pursuing SEO as a career.

The art involves where you understand the nature of your business and audience psychology. Well, SEO also does involve analytics and audit skills.

The scope of SEO. Reasons to be an SEO Expert

Services in Demand

New websites and startups are coming on a daily basis. All of them demand SEO services to rank better on search engines. The spike of requirements is increasing continuously in the Digital Marketing Agency. You won’t be out a job as an SEO Expert.

Recognized Career Already

SEO has already a proven successful track record. It is a recognized career and is professionally taught both online and offline. It has the capability of leading your career to top Companies like Moz, Hubspot etc. It is

Logical Step if wish of pursuing Marketing or Advertising

Well, the web has changed and so is the marketing and advertising industries. To succeed in either one of the industries SEO Knowledge nowadays is must, as the center of these industries has shifted towards Digital

Lots to Explore and learn

People from design or tech usually have the misconception that SEO is below them. This is the biggest myth of all. SEO may not seem very technical but has a lot to learn and explore. Sufficient enough to make your career huge.

Money

Money is the biggest driving factor of all for all professionals and yes being an SEO expert will make you money. It is worth noting that compensation of SEO Experts is even higher than Developer, Designer or Tester. For any competitive SEO Expert, $80K is no exception. Quite the incentive to pursue your career in SEO.

 

UGLY Side of SEO
Scope of SEO

Ugly Side of SEO

 

Well, there are always two sides to a coin. The scope of SEO Con’s list is not empty.  SEO having many pros have the following downsides

SEO is not a Quick Win

SEO requires a lot of patience before you start to see some numbers. What Clients and professionals don’t seem to understand that it can take months to deliver results and build backlinks to your website. If you don’t see rank improvements, don’t panic just keep practising White Hat SEO and it will turn up. Patience is the key here.

Dependent on Search Engines

A time comes in every professional’s life that things just go out of hand, for SEO Search Engine changes are the ones. Search Engines Keep on updating their algorithm to rank web pages and the worst part is that these changes are not public knowledge.  Even the Top SEO Guru’s work on educated guesses to proceed. This changes can seriously bring a downfall in your well-established ranks.

Black Hat SEO

This is the biggest threat to White Collar SEO People. Black Hat SEO processes are illegal practices to rank on top of Search Engines. These practices are eventually fined or penalized by Google but they still harm your business.

Future of SEO

I believe the Scope of SEO is undying and has a lot to be explored. It can be simply understood by the fact that Google is still working on updating its algorithms. So if Google’s not stopping why should you. The online industry is growing and so is SEO with it.

To conclude the scope of SEO is not a Rocket Science for people who know it, but hey you better know it if you plan to move forward with the Trends.

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All about UTM Tracking Codes | Complete Guide
SEO
Nikhil Sharma
January 27, 2018
0
UTM Tracking CodesUTM Codes : Measure your success

Having a hard time proving the worth of your campaigns across digital platforms to your bosses or clients. The most crucial part of being a marketer is analytics and audit. The fundamental pillars to measure your success.

No matter what metrics you use but every marketer dies for proving that their campaigns and strategy yielded results. There is only one way to do it. Track your campaigns.

But measuring your campaign’s success can be a tricky part if not executed with the right set of tools. Maybe analytics is showing traffic for your targeted Url, but you have to find the source for it. It may have come from your campaigns or some random guy tweet. You definitely have to find the source for better results.

Lucky for you, we can do the same using UTM tracking Codes just by adding a spec of codes behind the Url.

What are UTM Tracking Codes? 

UTM stands for Urchin Tracking Module, a simple piece of code added at the back of the Url that generates analytics data that can be used to track Digital Marketing Campaigns.

What are UTM Tracking Codes Parameters?

UTM Parameters are little snippets of text combined to form  UTM tracking Codes for an Url to highlight the source of the traffic to your website. These snippets are tracked by analytics to generate meaningful data.

An example of UTM Code generated Url is displayed below

https://discuss.business/?utm_campaign=blogpromotion&utm_medium=social&utm_source=facebook

Adding the question mark won’t let anything effect on the page, it just will help analytics program that the page is hit from that particular marketing channel. The following are the parameters that can track UTM Codes

  1. Campaign – Helps grouping all the content from one campaign in analytics
  • Ex – utm_campaign = 50percentpromocode

  2. Source – Helps identify the channel getting you traffic

  • Ex – utm_source = twitter

  3. Medium – The type of marketing medium is linked to the URL

  • Ex – utm_medium = social

  4.Content – Used to distinguish different content linked to the same campaign, source, and medium. Often used in PPC with 2 identical links on the same page.

  • Ex – utm_content = headerlink or utm_content = sidebarlink

  5. Term – Used to identify the keywords paid in a PPC campaign

  • Ex – utm_term = what+are+utm+tracking+codes
Advantages of UTM Tracking Codes

To use something to its optimum level you need to know the possibilities it can create for you. Here are some briefs about the same

  • Track and analyze each Marketing strategy and initiation.
  • See what channels yields you the most results. Social, paid search or email.
  • It helps track guest posting on a website.
  • Analyze people psychology using UTM Codes, see where a visitor likes to click more.

Okay now you get it what are UTM tracking codes, now let’s get down to business and see where you can generate them.

UTM Tracking Codes Builder

Use Google UTM Url Builder and fill in the required fields including website name, medium, campaign name etc

UTM Tracking Codes Builder

UTM Codes Builder

Use the same link to market your campaigns. It is preferred you use the short links for the same.

“It’s time to measure your success”

I assume you have analytics installed on your website, you can access your growth under ‘Audience’ → ‘Sources’ → ‘Campaigns’. Click on each campaign to analyze them separately.

Now you can present an awesome report for all the results you are responsible for and now you have direction on which metrics you need to work on.

Well, I hope this article will prove it’s worth to you.

Interesting Read: Managing all your UTM Campaigns and still be sane. 

Also Read : SEO Tips and Tricks that no marketer will tell you.

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SEO Tips and Tricks that no marketer will tell you!!!
SEO
Nikhil Sharma
January 24, 2018
2
SEO Tips and TricksSEO : Made Easy

 

 

What is the difference between a successful marketer and other marketers, there must be something. Well, it’s not that they do something different, the fact is they do it differently.

SEO is not seen as rocket science for those who already know it. Simply going by the book doesn’t always yield results. The secret of being a successful marketer is by finding the SPP(Shortest Possible path) for your target. It’s not about tricking GOOGLE, it about partnering with it. Here are some trade secrets # SEO Tips and Tricks for guaranteed results

“Why fit in when you can stand out!!!”    

SO here I compiled some trade secrets that no marketer will tell you. SEO secrets and principles for guaranteed results.

Let’s divide SEO secrets into two sections

Organic Search Optimization
  • Keyword Research
  • On Page SEO.
  • LIS (Link Influence Score)
  • Scope
Paid Search Optimization
  • Having right negative keywords
  • Quality of ad copies
  • Search term analysis
  • Mobile first landing page

SEO Tips and Tricks for Organic Search

Organic Search in basic terms involves naturally appearing relevant search engine results with respect to keywords entered by the user. Ranking high in the organic searched list is what SEO is all about. 67% of the clicks on a google searched list is from the first 3 links available. These facts are enough to display the importance of ranking through SEO.

Now how to optimize organic search. That is the question

KEYWORD RESEARCH

What are Keywords?

Keywords are the soul of SEO, it puts human perception into words. Its to figure out what your audience is looking through. The search engine displays result in reference to these keywords.Keyword research is not a game of guessing terms. It’s about knowing your audience. It is very important to define key terms of your content before even writing it.

You can begin your research process by downloading this extension for chrome browser named Keywords Everywhere. This extension helps you provide keyword volume, CPC and the competition for a single term.

For more extensive research you can use tools like Ubersuggest, keyword shitter and most importantly Google Keyword Planner.

Compare the audience volume and competition wisely to finalize your target keywords

SEO Tips and Tricks for : On Page SEO Optimization

On Page, optimization involves all the Google’s ranking factors just by looking at your page. It includes headers, title, content quality and images. In short terms, it is let Google understand what the page is all about.

It is all about providing relevant quality content and great user experience.

People often forget this point and only optimize their content for Google only. Ignoring the user experience and relevancy part completely. This is not tolerated by Google and such marketers lose their ranking soon enough.

Content is something that adds value to reader’s life. Don’t read further if you can’t fulfill it.

Nonetheless, to wind up on page optimization we can go through the following points

  • Qualified Content
  • Relevant to user
  • Adequate Keyword density
  • Proper Structured site design
  • Adequate use of Headers, Title and description to aware both Google and User about the Web Page
  • Mobile Friendliness
  • Page Speed
LIS (Link Influence Score)

Now, this is what you have come for. LIS. This will make you the James Bond of SEO.

This is a major leap in Off Page SEO Optimization.

SEO Tips and Tricks for :OFF Page SEO Optimization

Off page SEO include those variables that Google take into the count to rank your page in search results. The following are the list of factors

  • Guest Blogging
  • Link Building
  • Directory submission
  • Social Bookmarking
  • Forums
  • Blogs commenting
LIS

Now, what do I mean I say that you should have great LIS score to stand out. What exactly is LIS?

It is a simple concept.A user and Google crawl bots reach your web page through links. The more sources pointing towards you, the better traffic you get and Google index you better.

The links can be both internal(in-house links) and external(outside sources).

Remember it’s not only about quantity in this case. You can’t have one website pointing 100,000 times to your web page and call it a day. You need both quantitative and qualitative links.

It is also crucial to understand that what sources are linking to you. You definitely don’t want to be in span books on Google. So, it is about quality of a link.

An organically generated link is way too far crucial than a link obtained through directory submission. It’s about building a relationship with the link provider.

Let’s compile link building in the following 3 pillars

  1. Quantity of links
  2. Number of multiple sources linking to you
  3. Quality of links

All these factors combinedly form your LIS.

Now you would definitely ask me that everyone would be doing the same, how are we gonna be different.

I in the Beginning only told you the answer we that. It is all about the approach we use to achieve these goals.

Below I will be sharing a sample approach. It is one of the 007 techniques.

There are two types of work. One is hard work and the other is the smart work. I prefer the smart one.

Start by looking at what your competition is linking from. The key is generating relevant links on our own and replicate already existing links to your competition.

You can use a tool named open site explorer to get insights on your competitor’s page and research your list by ordering them according to domain and page authority. This will be great to find competition’s sources.

Now the half part is done, we just need to execute our research.

It is very important to keep in mind that it is all about building a relationship, not begging for links. To get links that actually matter you have to provide value to the person providing the link.

You can write a sample mail, remember the intent is to build a relationship

Hi

I read your article on XYZ topic (link) and am really enjoyed reading it.

I also linked your article on my blog. (Share the link)

Just couldn’t resist of appreciating you.. Good work

Best

Sid

Now this kind of mail, my intent was not a link. You can also find valuable links if you further be more significant to the link providers.

For example, you found some broken links in a blog post related to your content. You can definitely add that to your mail.

Hi

I read your article on XYZ topic (link) and am really enjoyed reading it.

I also linked your article on my blog. (Share the link)

Also, I couldn’t help notice that some of your links are leading nowhere, how is it that you replace broken links with a new link. The content of the link aligns with interests to your blog post.

I hope this helps

Peace

Sid

No marketer will go again in research of new content. That’s where your mail comes in handy, and you can obtain a magnificent organic link to your website.

This almost compiles all about LIS and how we can improve it.

Scope

What people fail to understand is that SEO is not a one-time thing. It is not something you do and forget.

You may rank on the top for some particular keywords, but you have to implement necessary changes to stay on the top

Let me explain this as an example. Let’s suppose your target keywords include XYZ 2017, now as when we are past 2017 people will be searching for XYZ 2018 Not 2017, here if you don’t update your keywords you lose significant ranking.

Also, Google likes freshness in a way. It is also important to keep updating scope and content of the articles you have. You may write only 30 blogs a year, but updating existing blogs content helps to retain your throne and also improves quality and relevance.

So that complies our all SEO Tips and Tricks no marketer will ever tell you, #TradeSecrets for optimized organic search results.

I most certainly hope that this article helps you cover up your own SEO processes but if you still intend to outsource your work it is important for you to go through “How To Hire an SEO?” guide.

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How to hire an SEO? 
SEO
Nikhil Sharma
July 25, 2017
0
Outline/ Sections
  • Intro: How to hire an SEO?
  • Google’s Official Guidelines.
  • Optimum SEO Timeline and Expectations
  • 8 Questions from SEO consultant before hiring

Just like a CA, Financial Advisor, Business Consultant, at some point of time you would need an SEO specialist because a major portion of the people getting in touch with your business is online, and a major chunk out of that is organic search engine traffic. Your website is the new address for your business and customers are searching for you on Search Engines. If you wish to increase the visibility of your business and let your customers easily find your business, you need an SEO consultant.

Google’s official recommendations for hiring an SEO (Search Engine Optimizer)

Maile Ohye from Google

Search Engine’s seldom shared advice, forget guidelines on how to hire search engine optimisation experts or agencies. But as an exception, Google has shared an unbiased directive as a video on How to hire an SEO

This new video on Google Webmaster Help’s YouTube channel titled “How to hire an SEO,” is exactly whats needed for small and medium scale businesses to understand the nuances of choosing the right SEO. Hence we decided to write this detailed blog about choosing SEO consultants, to help Google’s effort reach the right audience, especially SME/ SMB’s.

So if you’re looking for an SEO consultant, or even if you are an SEO Agency, this short video is a must watch.

For those looking for doing it yourselfSEO Guide”. SEO is not Black Magic as Maile Ohye said.

Not to forget

Search for someone with a proven track record in SEO. You may come across with the persons who have knowledge of SEO, but they might not be good at it. If they were not able to rank their past customer website, there is no use to hire such person.

Conduct a Face to Face virtual or real interview for your potential SEO agency or SEO consultant. If someone is genuinely interested and have the sound knowledge of SEO, he/she will put up questions, inquire about your business competitors and may also complain & give suggestion on your existing website (if available)

Request to audit your website by giving him/her  SEO restricted-view access to your Google Search Console and Google Analytics accounts. Allow him/her, if wish to have any discussion with your web developer.  The audit requires a considerable amount of time and research; you should be ready if he/she asks for a fee.

Hire, if you feel satisfied with the audit. If you are willing to engage with the SEO specialist, make your whole organisation give full support to the SEO specialist.

Ask these 8 Questions before hiring SEO consultant!

1. Who are your clients, historical as well as recent case-studies?

An SEO Expert should be willing to share their results both organic ranks and traffic generated for different clients and websites. He/she should also explain how much quantum of impact they were able to generate, month on month, quarter on quarter on search rankings organically, especially in increasing right traffic and highly targeted conversions.

2. What is your SEO Process to increase search engine rankings of my website?

Stay away from SEO experts who do not wish to outline methods to achieve desired results. An SEO consultant worth his salt can deliver an organic search plan to improve search engine ranking of your website within 24 to 48 hours. It’s important to understand that SEO specialist has actually reviewed your website and not submitted a general template-based SEO Plan for saving time on SEO research. Do ask questions, how they will implement Off-page link building strategy while avoiding poor quality links or spamming. Most importantly what would be their approach towards on-page SEO, whether they will make the changes related to website speed, broken links, metadata on their own, or they will need your website team, inhouse or third party.

3. How important is search engines guidelines for you?

Every SEO expert should keep a close watch on Google’s or for that matter Bing Webmaster Guidelines and announcements, which strictly prohibit unethical and black hat SEO methods. In case SEO expert imparts grey or black hat techniques your website may be wiped out of Google index and even can get blacklisted from search engine

4. Can you assure top rank on Google?

If an SEO expert says yes, stop the further process and look forward to an actual SEO expert. Any expert saying Yes to the question is actually not an SEO Expert and he/she would most probably use Blackhat techniques which might get some immediate results but in the longer run, your website may be blacklisted. It’s impossible to guarantee top ranking on google and only search engines can decide the ranking of your website which depends on a number of quality driven factors with respect to content, linkage and authority.

5. Are you experienced in local search rankings?

SEO expert should also have expertise in local SEO techniques i.e your website should appear when someone nearby is searching for keywords that are relevant to your business. To improve local SEO search result, the SEO expert should be executing a structured campaign with NAP syndication, Google, Bing and Yahoo Listing Optimisation and so on.

6. Would you document all changes to be made on the website?

It’s important for you to know what exact changes consultant is planning in your website before you give him permission access to the admin panel of your website. And what would be the approval process for changes that may impact consumption of website content?

7. How to track SEO success?

  1. How content and scope would be monitored?
  2. What milestones in terms of traffic and ranks should we expect?
  3. Is there a performance assurance quarterly?

8. How will you report and communicate?

SEO people tend to work with different reporting formats and communication patterns. One has to think about personal preference as far as reporting is concerned and can get a communication and SEO reporting structure defined together with SEO consultant. But whatever way you decide don’t forget to go through in details each SEO report as that is what matters, as far as results are concerned.

Thus by the way of above Guidelines, recommendations and possible hiring questions, you can end up getting right SEO results. Do share your feedback once you avail the benefit of this blog here in comments.

Hope the above blog post help you get the best SEO results!

 

If you have any queries, wish to share your experience or issues, please visit Online Marketing Forum

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