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Steps to create your Digital Marketing Strategy
Digital Marketing
Emma Wilson
June 19, 2018
steps to create digital marketing strategy

Steps to create your Digital Marketing Strategy

Step 1: Define your customer in a new way

The definition of the potential customer has been taken to another level recently, with buyer personas taking over. Now, the most effective marketing strategies are incomplete without them.

Buyer personas are a term used to describe the ideal customer that can be defined by surveying and contacting the pre-defined target group.

Step 2: Set up goals and objectives

Every professional marketer knows how important this stage is. Without goals, the strategy simply will not work, so defining them is your main task. Make sure that the goals you developed are suitable, and make them measurable.

Step 3: Focus on blogging

Blogging will be important for online marketing in 2018 and far beyond. This key aspect of the strategy performs some critical functions, including bringing more traffic to your website, reinforcing social media presence etc.

If you have a regularly updated blog that the visitors find useful, it means that your website will be easily found through the search engines and can be used as a platform for your marketing campaign.

Step 4: Evaluate digital marketing channels

Analyze the digital assets and channels that you are already using, including website, social media account, paid advertising and so on. Ask yourself: how effective were they and how they can be used in 2018?

It is okay if your future digital marketing strategy does not incorporate all of these elements, but it sure should use those that were the most effective.

Step 5: Automate marketing

The report of digital marketing trends states that marketing automation will be a huge thing in 2018. In fact, it has been in the top 3 for the last 5 years in terms of trends and many businesses still have not improved their automation.

If your company is among them, make sure you add marketing automation to your strategy to stand out among the competition.

Step 6: Make Mobile Marketing Work

Mobile marketing has been on the rise in the recent years. However, there are still many opportunities for growing in the area of smartphone conversions, as these rates were very low last year.

Review your mobile responsive design and email templates to ensure that you are using the latest methods and provide only relevant and latest data.

Step 7: Make it easy for customers to reach you

Online business is all about connecting with potential customers, so traffic on your website should be high to ensure positive outcomes. Your digital marketing strategy, therefore, should ensure that your leads and visitors are not exerting unnecessary effort to connect with you. Engaging with your customers is invaluable to your business.

Step 8: Use the right technology

A marketing effort is wasted if an ineffective or inappropriate technology is used. For example, email marketing should not be done manually but rather by using different tools that advance it by providing sophisticated functions.

Step 9: Confirm your differentiators

If your company is not different from your competitors, you should not expect high profits in 2018. Make sure you change (or reinforce) your difference from the others by talking to your customers and asking them why they selected your company. Then, fix your existing differentiators if needed.

Step 10: Track your progress

Constant monitoring should be provided to ensure that the strategy is working effectively. This is done by assigning teams that would deliver this task. Remember to learn from the mistakes and always find improvement opportunities!

There is a lot of work involved in designing a digital marketing strategy, but an effective and well thought-out plan will make it much easier.

Steps to create your digital Marketing Strategy

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Evaluate Your Company’s Digital Marketing Strategy With These 5 Easy Steps
Digital Marketing
Emma Wilson
May 18, 2018

Step 1: Evaluate your Digital Marketing Goals

The first step towards evaluating the company’s digital marketing strategy is assessing your set goals first. Goals could be anything like increase in likes and followers of your social handles, no. of website visitors, blog shares etc.

Take some time and analyze data and metrics to find out whether you are achieving your targets or not. Also, revise your goals wherever require to match it with current objectives of the organizations.

Note: If you have not set any goal till now, then you must set it right now to track the results of your digital marketing activities. Keep it real and SMART and do ensure that it matches with organizational objectives.

Step 2: Redefine your target customer profiles.

A target customer profile is a way of describing specific types of people whom you would like to reach through your digital campaigns. Any good digital marketing strategy is based on the series of well-constructed target customer profiles that will give you an insight about the behavior, demographic, interests of your target customers.

So, to drive maximum ROI of your digital marketing campaigns, define your target customer profiles and then re-evaluate all the elements of your marketing campaigns to make changes accordingly.

Step 3: Review your Digital Presence

Make your strong digital presence at the platform where you target customers are most active. Find the best social media platforms for your business and focus your effort on that for maximum results. For e.g; if you are targeting young women aged between 18-26, and you are not using Pinterest, you are missing out a great opportunity to drive targeted traffic to your business.

Give some time of yours in finding the right channel for your business and maximize your ROI.

Step 4: Take a look at your content strategy

Content marketing is the backbone of all communications. If your content strategy is in the line of your business and with your customer’s expectations, you will see high level of engagement as well as a high number of shares. If you aren’t getting these results, this symbolizes a mismatch between your company’s content strategy and your customers’ interests.

Step 5: Check your Digital marketing ROI

The last thing you’ll want to evaluate when it comes to evaluating your digital marketing strategy is your overall ROI.


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