Breadcrumbs are one of the important parts for all best website. Using Breadcrumb, this helps Google bots too much better understand webpage or website structure. These are the links that allow audiences to analyze and track the way from the page. All websites do not navigation this but this is very helpful for SEO purpose.
You can use Breadcrumbs at your web pages or website.
website with many inner pages
websites with many categories
Shopping & eCommerce website
There are mainly three types of Breadcrumbs. these are as follows-
1. Hierarchy breadcrumbs- These are very common types of Breadcrumbs such as this tell us where we are in the site structure and can count how many step to get back to website’s homepage such as Home > Blog > Blog category > Blog title name.
2. Attribute breadcrumbs- In attribute-based breadcrumbs, a user search on the eCommerce website. Attribute breadcrumbs works when you use filters such as Home > Product category > Gender > Color > Size > Shape.
3. History breadcrumbs- History-based breadcrumbs provide the user with a history they have followed through the website such as Home > Previous page > Previous page > Current page.
Some Breadcrumbs feature are as follows:
We can update Breadcrumbs to any website that is static and Dynamic.
Every morning, people scroll inbox mail to judging which one to open, save for later or delete. around 65% people read mail after wake up. Turn your target subscribers into customers, your work is not completed when you have gotten anyone’s email address. Your work is only beginning.
Use lowercase in your email’s subject line, send plain text emails and always add a call to action as a button link. Here Some email marketing campaign mistakes which experts make kill their email conversions and how can correct them.
1. Message view is Overlooked
Mostly clients show some preview text, this text is called as preheader and this will be added from first some lines to text in your mail and is usually around 100 characters.
MailChimp and other platform make easy- Replace the text who provide to make it work. Target has an error in their preheader formatting that makes not render in mail clients.
2. Send without test
Many businesses can resolve issues in just a few seconds by testing a message on the famous email clients like Gmail, Hotmail Outlook etc. Make sure these links work, images are loaded correctly and there is no spelling and grammar mistake then focus on how the message is displayed across the different mail programs.
3. Email Focuses on the product, not the audience
Mails should be served the audiences or customers not the product. Serving customers come by meeting in their mail client with tasks and giving more than they are paying or more than expected with their time.
4. Clear Call to Action
Always content needs a call to action when you are talking about a blog post, landing page or email. Without a call to action, you are leaving it up to your target customer to figure out what want them to do. Your customers who are reading the email they are smart but this is asking too much of them. So If you compose your email then firstly, start with a clear vision.
You can focus on email’s images, design and text to guide your audiences toward this outcome. Before sending the email, should clear call to action.
Don’t mix the message
Use Call-to-Action Words like “Buy now” or “Read more”
Video marketing has been gaining prominence in digital marketing these days. According to a source, 81% of companies use video for marketing purposes in 2018 as compared to 63% in 2017.
Everyone wants only one thing online that is video marketing. All looks at it, enjoy it and want more of it. Content marketing has been shifted to video streaming. This trend will continue in the future too. All companies and corporations have already started going this way by creating their same profiles to showcase their brand with the help of video marketing.
If your brand is inactive for some time then you can make video marketing to bring your back to life that will help. If anyone is looking for an online marketing strategy that is going to be fascinating, yet useful, then It is the best way to go.
There are are many reasons business need to use video marketing such as-
1. Video boost sales and conversions
If we add a video on website landing page then it can increase conversions by 80%. Studies tell that 73% of audience watch video to know about a service or product after bought it. If images or pictures can boost engagement then imagine what moving pictures can do to your business.
2. Google love videos
Videos can increase spent the time duration by users on the website and longer exposure creates trust which indicates Google that the website has the best content. If you have a video on your website then you are around 51 times more likely to show up first on a search engine.
3. Video building trust
Build trust must be a target. Trust is the foundation of conversions and sales. The new trending demands a focus on action, not only content, not traffic in your target people who are extending your content.
The video does it all. YouTubers have created a more important figure to social media to promote any brand. So if you are really serious for content marketing then you should also be serious for video too. 57% of users tell that online videos gave more confidence to buy online.
4. Video appeals to mobile users
In this world, 90% of users watch the videos on their phone and user like to watch video on go, and mobile phone users are growing and video audience keeps getting more, it surely is a great opportunity.
5. Video Marketing Explains all things
98% users watch an explainer video to learn more about a service or product that’s why 42% of services and businesses use video marketing and 83% businesses said that index page video was more effective in the decision making process.
There are many social media platforms that we should focus when this comes to videos, including social media platform sites. 22% viewers watch the view on Snapchat, 22% watches on twitter site and 24% people see the video on Instagram and 32% of viewers see the video on YouTube and other 49% of viewers watch videos on Facebook.
This is one of the main reasons that your videos need to be posted on many types of social media network platforms. It is a good way that our audiences are available to connect with you easily and remember the details that we are giving in that video.
Search Engine Google said it makes some report changes in old Google search console. It has been a replacement in the new version of Google search console. Google told that most of these reports will get new search console. An old version of Google search console will be excessive into a new one. Although such reports like links to your website, manual action, site index status, mobile usability as well as analytics will lead to parallel to the updated Google Search Console. This performance report replaces actually Google search analytics.
What are the new changing?
This Google Search analytics report will be redirected into a performance report. it will take a short time to learn how to use this.
Connect a website or webpage to Google search console
Firstly, We open a Google search console link and create properties in Google search console for all website properties then we need to verify the property ownership.
Using new Google Search Console makes better life for SEOs
You can see that performance section will be similar to the old Google Search Console. it provides information about queries brought Google users to your website and shows most important landing page as well as details or information. Now Google has been decided coverage section into 4 different parts. These are-
Valid with warnings
URL is not indexed in Google that is Excluded
Why should we care about this new update?
We need to learn more about new Google search console to use a new search console report or any other changes on the daily basis and begin using new Google search console report over the old one. Otherwise, Google said that you should be able to get the information you want from new Google search console reports. This will take a small time duration to learn how to use new Google search console.
The definition of the potential customer has been taken to another level recently, with buyer personas taking over. Now, the most effective marketing strategies are incomplete without them.
Buyer personas are a term used to describe the ideal customer that can be defined by surveying and contacting the pre-defined target group.
Step 2: Set up goals and objectives
Every professional marketer knows how important this stage is. Without goals, the strategy simply will not work, so defining them is your main task. Make sure that the goals you developed are suitable, and make them measurable.
Step 3: Focus on blogging
Blogging will be important for online marketing in 2018 and far beyond. This key aspect of the strategy performs some critical functions, including bringing more traffic to your website, reinforcing social media presence etc.
If you have a regularly updated blog that the visitors find useful, it means that your website will be easily found through the search engines and can be used as a platform for your marketing campaign.
Step 4: Evaluate digital marketing channels
Analyze the digital assets and channels that you are already using, including website, social media account, paid advertising and so on. Ask yourself: how effective were they and how they can be used in 2018?
It is okay if your future digital marketing strategy does not incorporate all of these elements, but it sure should use those that were the most effective.
Step 5: Automate marketing
The report of digital marketing trends states that marketing automation will be a huge thing in 2018. In fact, it has been in the top 3 for the last 5 years in terms of trends and many businesses still have not improved their automation.
If your company is among them, make sure you add marketing automation to your strategy to stand out among the competition.
Step 6: Make Mobile Marketing Work
Mobile marketing has been on the rise in the recent years. However, there are still many opportunities for growing in the area of smartphone conversions, as these rates were very low last year.
Review your mobile responsive design and email templates to ensure that you are using the latest methods and provide only relevant and latest data.
Step 7: Make it easy for customers to reach you
Online business is all about connecting with potential customers, so traffic on your website should be high to ensure positive outcomes. Your digital marketing strategy, therefore, should ensure that your leads and visitors are not exerting unnecessary effort to connect with you. Engaging with your customers is invaluable to your business.
Step 8: Use the right technology
A marketing effort is wasted if an ineffective or inappropriate technology is used. For example, email marketing should not be done manually but rather by using different tools that advance it by providing sophisticated functions.
Step 9: Confirm your differentiators
If your company is not different from your competitors, you should not expect high profits in 2018. Make sure you change (or reinforce) your difference from the others by talking to your customers and asking them why they selected your company. Then, fix your existing differentiators if needed.
Step 10: Track your progress
Constant monitoring should be provided to ensure that the strategy is working effectively. This is done by assigning teams that would deliver this task. Remember to learn from the mistakes and always find improvement opportunities!
There is a lot of work involved in designing a digital marketing strategy, but an effective and well thought-out plan will make it much easier.
The first step towards evaluating the company’s digital marketing strategy is assessing your set goals first. Goals could be anything like increase in likes and followers of your social handles, no. of website visitors, blog shares etc.
Take some time and analyze data and metrics to find out whether you are achieving your targets or not. Also, revise your goals wherever require to match it with current objectives of the organizations.
Note: If you have not set any goal till now, then you must set it right now to track the results of your digital marketing activities. Keep it real and SMART and do ensure that it matches with organizational objectives.
Step 2: Redefine your target customer profiles.
A target customer profile is a way of describing specific types of people whom you would like to reach through your digital campaigns. Any good digital marketing strategy is based on the series of well-constructed target customer profiles that will give you an insight about the behavior, demographic, interests of your target customers.
So, to drive maximum ROI of your digital marketing campaigns, define your target customer profiles and then re-evaluate all the elements of your marketing campaigns to make changes accordingly.
Step 3: Review your Digital Presence
Make your strong digital presence at the platform where you target customers are most active. Find the best social media platforms for your business and focus your effort on that for maximum results. For e.g; if you are targeting young women aged between 18-26, and you are not using Pinterest, you are missing out a great opportunity to drive targeted traffic to your business.
Give some time of yours in finding the right channel for your business and maximize your ROI.
Step 4: Take a look at your content strategy
Content marketing is the backbone of all communications. If your content strategy is in the line of your business and with your customer’s expectations, you will see high level of engagement as well as a high number of shares. If you aren’t getting these results, this symbolizes a mismatch between your company’s content strategy and your customers’ interests.
Step 5: Check your Digital marketing ROI
The last thing you’ll want to evaluate when it comes to evaluating your digital marketing strategy is your overall ROI.