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Print and Digital Compatibility in 2019
Digital Marketing
Emma Wilson
October 12, 2019

Diwali is around the corner and while most buyers are thinking of purchasing and packaging the presents, most company owners are trying to sort out their Q1 advertising budgets and tactics.

Through combining print and online, you get the most marketing return on your investment. Although digital channels such as search and social media offer significant Cost Per Lead (CPL), printing builds confidence, reputation, and pushes major action. To order to get the highest possible ROI, we strongly recommend combining the print and digital strategies this Diwali. There are five ways to do this:

1. QR Code:

QR codes are a way of connecting your digital assets to your print collateral. So, maybe you figured the QR codes had come and gone, but you’d be really, really incorrect.

2. Think about your ‘Better-half’:

You know when you’re engaged to someone else that you’ve become a part of a different whole already. And when making decisions, you have to worry about that other third. You also have to deal with advertising about the other third. If you’re conducting an email campaign, talk about how you can offline help your efforts. Consider how each quarter (offline or online) should accentuate and help the other to ensure that your project is a successful whole.

3. Make use of the digital data

Understand that all digital information can allow you to refine your activities offline. Let’s presume that the article you posted on LinkedIn about juicing advantages got a lot of traffic. You’re going to want to build an online promo and/or direct mail around that campaign and maybe send juicers coupons. The more information you obtain, the more actionable knowledge you have at your fingertips.

4. Landing Pages and CTAs go hand-in-hand

The strong call-to-action (CTA) is one of the most effective marketing techniques – if used properly. Offline CTAs operate just as well as online. Many customers simply don’t know what step you would like them to take next without CTAs. Make sure to include good CTAs on all the print ads that will guide readers to a landing page and take them to the marketing funnel further. Think before getting them to the absolute best landing page, and create the print strategy around it.

5. Marry custom publishing for campaigns for Social Media

Before addressing the potential of incorporating variable printing with your social media campaigns, we can not think about merging online and print effectively. Inviting your followers on social media to sign up for free trials through an online social ad would be a simple way to do this, says a Facebook ad. You would then approach certain digital interest groups with a direct mail program. Facebook makes it incredibly simple because it has many pretty sweet means of reaching users outside age and gender.

Online and print convergence is a practice that we expect you to pursue in the coming year. When you allow all of your online and off advertising efforts to support each other, you can increase the likelihood of customer satisfaction when adding value at every touchstone.

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Digital Marketing
Emma Wilson
October 5, 2019

The term going public refers to a closely held company’s initial sale of securities to the general public. To go public, a company must file a registration statement with the Securities and Exchange Board of India.

Numerous factors must be considered in determining whether your company is a candidate for an IPO. Some key considerations are: company size, profitability, shareholder expectations, current stock market conditions, amount of capital to be raised, alternative forms of financing available to achieve your business goals, depth and experience of your management team, the future outlook for your business and the industry in which it operates, a comprehensive cost benefit evaluation and your willingness to allow much greater transparency of your company’s operations.

Advantages of being a public company 

Capital for growth 

Growth opportunities often require substantial capital, and an IPO is an excellent means of obtaining this capital. An IPO allows a company to raise these additional funds either on an equity basis or on an equity basis combined with additional debt financing obtained from a financial institution or other intermediary. An IPO provides the company with cash to support growth and the related working-capital needs. Access to the public market will continue to be available if your stock performs well. Less dilution The price received for the securities is usually higher in an IPO than through a private placement or other form of financing

Less dilution 

The price received for the securities is usually higher in an IPO than through a private placement or other form of financing.

Acquisition strategies 

An IPO is an excellent means of positioning your company for future acquisitions. A public company often can use its common shares, either alone or in conjunction with cash or debt, to acquire other companies, which would otherwise require the outlay of significant cash. 

Improved ability to borrow

The sale of common stock increases your company’s net shareholders’ equity and improves its debt-to-equity ratio, which can improve your company’s ability to borrow on more favorable terms in the future. 

Possible competitive advantages of going public 

The publicity the company receives in going public provides name recognition and increased visibility. Although such publicity is usually positive, it should be noted that negative publicity is also a possibility as a result of an IPO. 

Stockholder interest

Customers, suppliers and employees who own stock will have a heightened interest in the company’s success.


An IPO generally results in more passive shareholders than other forms of financing.

Disadvantages of being a public company

The personal “tug-of-war”

In certain closely held businesses, owners are not overly concerned with conflicts resulting from personal-versus business implications of various transactions. However, in a public environment, it is critical to separate personal and business transactions. In fact, most transactions involving personal conflicts must be eliminated from the business either prior to the IPO or upon its completion. 


Regulatory rules require a company to disclose a wide array of information, including profitability, financial strength, competitive position, line-of-business and product line information, related-party transactions, executive compensation and fringe benefits. In most cases, this information previously has not been disclosed to anyone, including most employees. In particular, detailed disclosures comparing your company’s executive compensation and performance with other industry members are required. These disclosures often are viewed by privately held companies as a major disadvantage of going public. Some business owners find it unthinkable that their employees, customers, suppliers and competitors, among others, will know their compensation, the nature and amount of related-party transactions and other previously confidential information. 

Loss of control 

Depending on the size of the IPO and subsequent offerings, a major shareholder might lose absolute voting control of the company. While a major shareholder might still have the largest single block of common stock and thereby still have effective control, that shareholder might be uncomfortable with not owning more than 50 percent or legal control of the outstanding voting common shares. 


Public companies usually have a compensation committee that makes recommendations on matters regarding executive compensation. The level of compensation and benefits the company paid as a private company might not be appropriate for a public company

Responsibility to shareholders

Management will have a permanent responsibility to public shareholders, and must take into account the effect on the shareholders when making decisions.

The decision is final

Once you have become a publicly owned company, it is

extremely difficult or impossible to reverse the process.

Therefore, make sure this is the road you wish to travel before

completing this course of action.


Many times, the company will have to modify its corporate bylaws and/or charter to complete an IPO. In addition, all corporate records will have to be brought up to date to pass due diligence by the underwriter.

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Deconstructing 5 business management tactics for VoIP
Digital Marketing
Emma Wilson
October 4, 2019

In view of its tiny investment and increasing demand, starting a VoIP (Voice Over IP Phone) company is a profitable career for young entrepreneurs. The catch here, however, is that many others, like you, may be on the same path of setting up their VoIP company. 

‘Build it and they will come’ this term suits well for every company in technology. All businessmen need a strategy that delivers a constant stream of clients. A better approach sometimes is to step back and comprehend your market and construct your brand slowly.

We have identified 5 simple yet effective marketing strategies that will offer a competitive edge to your brand on the market.

1. Create your personality for your brand

Okay, you might think this is a prevalent approach, but we’ve noticed that entrepreneurs still overlook it. They will introduce various approaches with distinct messaging in attempting to attract clients and confuse their brand’s USP. Build the persona of your brand through ads, creative content, social media posts, custom emails or newsletters that reflect the attitudes, values, and strengths of your brand. White-label VoIP selling services under their name have the leverage to decide on their own pricing and appropriately handle services. 

2. Segment Your Market

The next step is to evaluate your market carefully so that a strong marketing strategy can be created. You need to come up with an efficient approach by segmenting your target audience by demographics, age groups, client types, or sector, etc. This will assist you know the willingness of your client, market trends, and so on. Plan a strategy based on your segment to engage your audience with creativity

3. Determine Your Niche

You get a clear concept of your marketing and sales techniques once you have access to your niche market. Obtain a market without VoIP services or create a cost-effective market to compete with your rivals. Keep in mind that your objective is to decrease the cost of acquiring customers. Treat yourself to a trial and error but test on a tiny group and if the findings are positive, GET.SET.GO!

4. Upload Video Content

Content marketing it’s all about creating, publishing and distributing intelligence-based content through posts on social media, insightful blogs and creative videos as simple as it sounds. Simplify technical terms to create content that is easy to comprehend. Sounds hard? Just take a look at everything your clients need, browse the internet for keywords, and check the operations of your rivals. Plot ideas to educate, advise, and educate your audiences with all the list of thoughts you’ve gathered as you revitalize your creative juices.

5. Like. Share. Subscribe!

Weaving your posts or blogs around a creative content strategy before you begin. Social media platforms are the simplest way to reach millions of consumers through excellent content, luring through social media ads and using multiple internet characteristics such as Facebook Live, geotagging from Snapchat, planned parties from Twitter and the like. Head down to brush your fundamentals.

Spending money to make money is a story as ancient as time! You would initially feel a little burdened with the scaling expenses of marketing, digital marketing can take your company a long way.

You need to work on product, cost, and marketing to flourish in this sector. Work more on characteristics, inclusion, and concentrate on correctly addressing the problems. Your success lies in satisfying your customers. Period!

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What are your rights if you use a third party provider?
Consumer Rights
Emma Wilson
September 27, 2019

If you ordered a kitchen and it is fitted by another company, or if you made an insurance claim and the work was done by a qualified worker of the insurer, what are your rights? Discover your rights when you use a third-party provider.

Third party providers explained

A third-party vendor is an independent company from whom you purchased a product, service, or policy. For example, you can buy a kitchen at a DIY store or a compact furniture store and arrange the installation at the same time. Often, these stores do not use their own installers, but outsource the work to independent vendors.

Your rights if you use a third-party provider

If you use a third-party vendor, your rights depend on several factors. The easiest way to explain it is to use an example.

Installation In The Kitchen Or Bathroom: If you buy a new kitchen or a new bathroom and install it as part of the contract, your consumer rights also apply to the installation of the kitchen or bathroom.  This means that if the kitchen or bathroom is not installed properly, the company to which you bought the kitchen or bathroom is responsible for the replacement. It does not matter whether the contractor is directly employed by the kitchen or bathroom company or by a subcontractor.

Safeguard Tip: If you buy a kitchen from a company and have it installed by your own builder or joiner, it is not the responsibility of the kitchen company to solve the problems of improper installation. However, they are responsible for making sure the kitchen is up to the job.

Appliance Installation: If you buy something like a washing machine or dishwasher, you can complain to the retailer if it is not installed properly, if you use its installation service.

Insurance claim: If you make an insurance claim – for damages such as water damage to your home or a broken windshield in your car – you get better protection if you use a recommended company by the insurer or on its approved panel. In this case, if the work is not up to date, it is up to the insurer to settle it. If this is not the case, you should complain to the insurer. If this does not work, you can file a complaint, free of charge. Use your own merchant

If you use your own builder, carpenter or shopkeeper to install a kitchen or repair your home as part of an insurance claim, then you will have to settle any problem directly with the merchant. And that could mean making a claim via court if you can not solve the problem between you.

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