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Marketing Tips for Small Businesses
Startups
Emma Wilson
October 5, 2018
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HOW AIRBNB BECAME A 31 BILLION DOLLARS COMPANY – Airbnb Success Story
Startups
Emma Wilson
August 20, 2018
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Airbnb is an online marketplace, which allows people to rent out properties or spare rooms to paying guests.

Airbnb works on a commision based business model. It charges 3% commission from the hosts and 6-12% from the guests.

Airbnb is currently valued at 31 Billion dollars and is expected to value at 38 Billion dollars in the upcoming year.

But how did Airbnb be where it is today. Airbnb is not only one of the most successful startups in the world but also has one of the most inspiring startup’s journeys.

HOW IT ALL STARTED

It all started in 2007, San – Francisco. Airbnb founders Brian Chesky and Joe Gebbia shifted to New York. Being unemployed were having huge trouble paying their rent and were in dire need of extra cash. To fulfil their cash requirements, they decided to rent out their extra lodging space.

But as Joe Gebbia explains, they didn’t want to post their listing on Craigslist because they felt the website was too impersonal and they decided to put up their own website. A simple blog with maps under the domain name airbedandbreadkfast.com

In those days a design conference was coming to town and as the hotel space was limited and a simple website converted them 3 guests. They offered 3 air mattresses on the floor and home cooked breakfast in the morning, charging $80 from each guest.

A simple idea struck the minds of the founders and they realised the potential of the business.

Late, Nathan Blecharczyk, a Harvard grad and technical architect joined the team as 3rd Co-Founder.

FIRST FUNDING RAISED

Summer of 2008, is when it all started. The founders were in dire need of raising money to expand their growth. For raising money they bought a Ton of cereal and designed special edition cereal boxes releasing the same that fall under the name Obama O’s and Cap’n McCain’s selling the same at $40 a piece.

They managed to get a sale of 500 boxes under their belt helping them raise $30,000 for AirBed & breakfast.

Despite an amazing effort and results from their cereal campaigns, the website was not generating business and the founders faced the lowest point of their life at this point of time But very soon received $20,000 from Y-Combinator in funding.

Y-Combinator is an influential startup accelerator and seed capital firm. Co-founder of Y-Combinator Paul Graham had doubts during the initial stage of the pitch and though the idea was crazy & doubted whether the people will pursue it or not but later on he realised the potential of the business model

Y-Combinator funded the company in Jan 2009, and the website was launched under the domain airbnb in March 2009.

THE SECRET OF AIRBNB SUCCESS

Airbnb even after funding from Y- Combinator was earning 200 dollars a week and was not gaining traction.

Co Founders Gebbia and Chesky flew out to New York Booking with 24 hosts to figure out the problem. They realised that the images used on the listing of the pages were not at all presentable. There was no conversions as the users were not believing they will receive quality services seeing at the images .

A standard corporate solution to this problem was to send emails to hosts and train them for uploading acceptable pictures. Screw that the founders said, they rented $5000 camera and went door to door to capture professional pictures of the listings, covering as many listings as possible in New York.

The strategy worked and the conversion rate tripled not only in New York, Paris, London, Vancouver, and Miami.

HISTORY HAS BEEN CREATED

Rest is history. Airbnb proving it’s worth to the world. The latest stats suggests Airbnb is present in every single country of the world except Iran, Sudan, Syria, and North Korea. That’s 97.95% of the world.

In its first year of life, Airbnb hosted roughly 400 guests. Now, roughly 400 guests check into Airbnb hosts every 2 minutes. Woaaahhhhhhhhhhh….. 26,280000% GROWTH.

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3 Habits Every Startup Founder must inculcate To Avoid Failure
Startups
Emma Wilson
June 22, 2018
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3 Habits Every Startup Founder must inculcate To Avoid Failure

Your mental stability should be your most important concern for making your startup future safe and secure. According to a report based on the recent survey, a lot of young entrepreneur in India, end up over work, suffering from extreme anxiety and stress in few months just after the launch of their startup which shows that mental stability and health should be your most important concern for making your startup future safe and secure.

Your new business might be your dream project, you are going to live it in open eyes and for this, you don’t want to leave any stone unturned. But working on continuously can’t provide you with a better solution. You must have to sleep at least for 7-8 hours a day to keep your mind healthy and fresh and even also you need 1 or 2 hours for yourself also.

Your idea may have the weightage of millions but it can be successful only when it is properly implemented and a right implementation can only work with good health otherwise it can’t be sustainable.


Here are these 3 Habits which must be inculcated by Startup Founder To Avoid Failure:


1. Set yourself as your priority-

Throughout the day you have to make sure that you and your health is your first priority as you can’t execute your tasks well with poor health. Just give time to yourself and do at least two-three activities which you like the most. It can be anything like running, gyming or reading books. Schedule your day with these few activities along with working on your startup. So self-prioritization is like the foundation on which you can build your startup.

2. Delegate your responsibility to your team members-

You can’t handle everything on your own, no matter how passionate you are for your dream project But yes there is a possibility that u may not have that much of resources to hire a big team but you can have a small team and you have to just delegate your work to your team in a systematic way.

The key is to maintain a right balance between the work you love to do and the work you don’t.

Keep update yourself on why did you choose to be an entrepreneur and note down the reasons and read when you have free time. If u will not assign your work you will end up frustrated and distressed.

3. Count your every Task-

Milestones you have to go can’t be cover in one day. You have to count your every task even it is a small task in order to achieve your vision. As it is your startup live your journey and cherish each and every moment of it. You deserve to hold the tiniest accomplishments.

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Top 20 Reasons Why Startups Fail
Startups
Emma Wilson
June 22, 2018
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Top 20 Reasons Why Startups Fail

 

Top 20 Reasons Why Startups Fail

Reasons Why Startups Fail

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