The most beautiful thing is when your career and passion come together. Career is not a job, it is a lifelong learning, which can only be successful if it aligns with your interests. So it is wise to explore your options before choosing one.
As the digital industry has taken a hike in the last decade, SEO is now a recognized career in all parts of the world. A whole lot bunch of websites is out there spending money to establish their online presence. This self-defines the Scope of SEO and gives you a rough idea of the possibilities you can explore as an SEO Expert.
WHAT IS SEO?
Well before telling you about the pros and cons of SEO. It is important to understand what you are getting into.
SEO Stands for Search Engine Optimization – SEO is as much art as science and is responsible for growing digital visibility of your content on various search engines. In simple words, it is to optimize your digital content so that search engines like Google, Yahoo, Bing rank your webpage for certain keywords.
The science part of SEO covers the tech end side of websites. Don’t panic just yet, you don’t have to be a coder to be an SEO Expert but a decent knowledge of HTML, CSS, Design and how the websites run would be of great help if you plan on pursuing SEO as a career.
The art involves where you understand the nature of your business and audience psychology. Well, SEO also does involve analytics and audit skills.
The scope of SEO. Reasons to be an SEO Expert
Services in Demand
New websites and startups are coming on a daily basis. All of them demand SEO services to rank better on search engines. The spike of requirements is increasing continuously in the Digital Marketing Agency. You won’t be out a job as an SEO Expert.
Recognized Career Already
SEO has already a proven successful track record. It is a recognized career and is professionally taught both online and offline. It has the capability of leading your career to top Companies like Moz, Hubspot etc. It is
Logical Step if wish of pursuing Marketing or Advertising
Well, the web has changed and so is the marketing and advertising industries. To succeed in either one of the industries SEO Knowledge nowadays is must, as the center of these industries has shifted towards Digital
Lots to Explore and learn
People from design or tech usually have the misconception that SEO is below them. This is the biggest myth of all. SEO may not seem very technical but has a lot to learn and explore. Sufficient enough to make your career huge.
Money is the biggest driving factor of all for all professionals and yes being an SEO expert will make you money. It is worth noting that compensation of SEO Experts is even higher than Developer, Designer or Tester. For any competitive SEO Expert, $80K is no exception. Quite the incentive to pursue your career in SEO.
UGLY Side of SEO
Well, there are always two sides to a coin. The scope of SEO Con’s list is not empty. SEO having many pros have the following downsides
SEO is not a Quick Win
SEO requires a lot of patience before you start to see some numbers. What Clients and professionals don’t seem to understand that it can take months to deliver results and build backlinks to your website. If you don’t see rank improvements, don’t panic just keep practising White Hat SEO and it will turn up. Patience is the key here.
Dependent on Search Engines
A time comes in every professional’s life that things just go out of hand, for SEO Search Engine changes are the ones. Search Engines Keep on updating their algorithm to rank web pages and the worst part is that these changes are not public knowledge. Even the Top SEO Guru’s work on educated guesses to proceed. This changes can seriously bring a downfall in your well-established ranks.
Black Hat SEO
This is the biggest threat to White Collar SEO People. Black Hat SEO processes are illegal practices to rank on top of Search Engines. These practices are eventually fined or penalized by Google but they still harm your business.
Future of SEO
I believe the Scope of SEO is undying and has a lot to be explored. It can be simply understood by the fact that Google is still working on updating its algorithms. So if Google’s not stopping why should you. The online industry is growing and so is SEO with it.
To conclude the scope of SEO is not a Rocket Science for people who know it, but hey you better know it if you plan to move forward with the Trends.